Digital Marketing

Digital marketing is a broad term that encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Digital marketing allows businesses to reach a larger audience than traditional methods and target their prospects who are most likely to be interested in their products or services. It's a crucial aspect of modern business and is continuously evolving with the development of new technologies and platforms.