Search Engine Optimization

SEO stands for Search Engine Optimization. It is a set of practices and strategies aimed at optimizing a website to improve its visibility on search engines like Google, Bing, or Yahoo. The ultimate goal of SEO is to increase the quantity and quality of organic (non-paid) traffic to a website.

SEO is an ongoing process that requires monitoring and adaptation to changes in search engine algorithms, user behavior, and industry trends. It's a crucial component of digital marketing, as a well-optimized website is more likely to attract organic traffic and achieve higher rankings in search engine results pages (SERPs).